Design philosophy
Design or art? Honestly, I can't pick. You choose.
Art · the second life of denim
How can a mass-produced denim jacket become a personal, expressive, collectable piece of wearable art?
A mass-produced jacket can belong to thousands of people. A hand-painted one belongs to one.
For the person who'd rather own one weird jacket they love than five everyone else has. Brush marks and imperfection stay in.
Indian maximalism × vintage ephemera × hand-painted graphics × streetwear × the artist's studio
// hypothesis
Brands, boxes and covers should say something.
// fig. 1 — where the work sits
personality ↑
polish →
designaari
everyone else
> Pick an elementHover a tile above to read its note.
// method
// formula
(idea + context) × craft = something that says something